Quarterly Snapshot 3Q25 | Land | Strategic Growth Takes Center Stage in Texas Land Development
In 2025, the Texas land market transitioned from its post-pandemic surge into a more disciplined, strategy-driven environment, with Houston leading the state in targeted growth and selective deal-making. Demand remained steady across high-growth suburban corridors such as Fort Bend, Waller/Hockley, Rosenberg, and along the Grand Parkway, where builders and developers continued to pursue developable tracts. Pricing remained stable for well-located tracts; however, longer marketing periods, extended feasibility timelines, and more creative deal structures, such as phased takedowns and infrastructure participation, became increasingly common. While institutional players approached acquisitions cautiously, private capital, family offices, and local developers stayed active, especially near logistics corridors, master-planned communities, and high-visibility infill pockets. With stabilizing interest rates improving underwriting confidence and long-term population and job growth fundamentals intact, Texas and Houston overall saw a land market defined not by retreat, but by disciplined capital, patient timelines, and strategic positioning for the state's next growth cycle.